Vendor Prep Guide

Vendor Insurance and Setup Guide

Everything you need to know before you arrive at an Ace Expos show. Insurance requirements, what's included with your booth, move-in logistics, and the pre-event timeline so you walk into your first show confident, prepared, and ready to sell.

Coverage You Need

Liability Insurance Requirements

We require insurance to protect both you and the venue from unexpected incidents during the show. Here is everything you need to bring your broker, and the providers other vendors have used when they did not already have an annual policy.

Commercial General Liability

  • Limits of at least $1,000,000 per occurrence and $2,000,000 general aggregate.
  • Ace Expos LLC and the show venue must both be named as additional insureds on your Certificate of Insurance.
  • Required endorsements add the additional insureds, waive subrogation, and confirm your coverage is primary and non-contributory. Common ISO form numbers your broker will recognize are CG 20 26, CG 24 04, and CG 20 01.

Additional Coverage Some Vendors Need

  • Workers' Compensation:required if you have any employees, agents, or assistants on site. Statutory California Workers' Compensation plus Employer's Liability.
  • Auto Liability: required if you will operate any owned, hired, or non-owned vehicle on event grounds.

COI Submission

  • A current, compliant Certificate of Insurance must be on file with Ace Expos before the deadline specified in the Vendor Booth Agreement. The deadline is event-specific.
  • Vendors who miss the COI deadline forfeit the booth. Build the COI request into your timeline as soon as you book.
  • Each show's vendor welcome packet (sent 4 to 6 weeks before the event) includes the venue-specific additional insured language and endorsement instructions you hand to your broker.

Important

Our master event insurance does not cover vendors or vendor property. Your coverage is primary and non-contributory for any claim involving your booth or your activities. Plan accordingly.

If You Don't Have an Annual Policy

Per-event general liability coverage is widely available, with cost depending on your industry, the coverage limits, and the policy term. Vendors have reported good experiences with the following providers for trade-show coverage:

  • The Event Helper
  • ACT Insurance
  • K&K Insurance

These are vendor-reported experiences, not endorsements. Choose the provider that best fits your business.

Booth Inclusions

What's Included With Your Booth

Plan your packing list around the split below. We handle the booth shell and the audience; you handle your displays, your samples, and your sales conversation.

We Provide

  • Designated booth footprint matching the size category you purchased
  • Booth label and floor-plan position confirmed at booking
  • Pipe and drape for indoor booths
  • Show-day load-in support from the on-site team
  • Marketing exposure across all paid channels driving attendance to the event

You Bring

  • Tables sized to fit your booth footprint
  • Chairs
  • For outdoor booths: a 10x10 tent with weights, meeting California State Fire Marshal flame-retardant requirements (full tent and weight specifications are in the Vendor Booth Agreement)
  • Signage and branding for your booth (banners, table-runners, displays)
  • Product samples, demo equipment, takeaway literature
  • Business cards and a lead-capture system
  • Payment terminal if accepting card payments on-site
  • Adequate inventory or marketing material for two days of foot traffic

Sizes and Placement

Booth Size and Layout Options

Floor-plan position can be previewed on the booth map for each event before purchase. Available booth sizes vary by show.

Indoor

Standard 10x10

The most common booth size, fitting most vendors. Indoor placement on the main show floor with pipe and drape, ideal for service providers, consultants, and product displays of standard scale.

Indoor

Premium 10x20

Corner or end-cap positioning offering double the footprint and double the visibility. Available in limited quantities per show. Best for vendors with larger displays, multiple product lines, or active demonstrations.

Outdoor

Outdoor 10x10

Same footprint as the indoor standard, available at venues that include outdoor exhibit space. Open to any vendor category. Outdoor booths require a tent with weights that meet the specifications in the Vendor Booth Agreement.

Logistics

Move-In and Move-Out

Move-in is scheduled for the day before the show opens (typically Friday for a Saturday and Sunday show), in the time window assigned in writing by Ace Expos. Vendors arriving outside the assigned window are not guaranteed access.

Vendor check-in happens during the move-in window the day before the show, not on show days. Check in at the on-site team table near the load-in entrance for booth assignment confirmation.

If you need to set up on the morning of the show instead of the day before, you must contact Ace Expos in advance to confirm an arrival slot. Same-day setup is not the default and requires coordination.

Loading: most venues offer a dedicated load-in zone with cart and dolly access. Bring your own carts if you have large items, since venue inventory is limited.

Parking: vendor parking is separate from attendee parking and is reserved for the duration of the show. The specific lot or zone ships in your welcome packet.

Move-out begins immediately after the show floor closes on the final show day. Vendors must clear their booth within two hours of close. Early breakdown before the published close time is not permitted for the safety of attendees still on the floor.

On the Show Floor

Day-of Operations

  • The on-site Ace Expos team is on the floor throughout the show for wayfinding, signage support, and any last-minute issues.

  • Restrooms, food, and break areas vary by venue and are covered in the welcome packet sent before each event.

  • Your booth must be open, staffed, and merchandised throughout all published show hours. Vendors who leave the booth unstaffed during show hours may forfeit fees per the Vendor Booth Agreement.

What Arrives When

Pre-Event Timeline

From booking confirmation to show day, here is everything that lands in your inbox and when.

  1. 01

    Within 30 days of booking

    Confirmation Email

    A confirmation email arrives with your booth assignment, your event details, the Vendor Booth Agreement reference, and clear COI submission instructions including the venue-specific additional insured language.

  2. 02

    4 to 6 weeks before

    Vendor Welcome Packet

    The full vendor welcome packet ships with the floor map, parking instructions, move-in schedule, the venue-specific additional insured and endorsement language for your COI, and the on-site team contact information.

  3. 03

    2 weeks before

    Final Logistics Email

    A final logistics email lands with the day-of contact phone number, any last-minute updates to move-in windows, and a checklist of items to confirm before you arrive.

  4. 04

    48 hours before

    Arrival Window Confirmation

    Your specific arrival window is confirmed by text or email so you can plan your travel, your team, and your load-in.

  5. 05

    Day of

    On-Site Support

    The Ace Expos on-site team is available throughout move-in and the full duration of the show for wayfinding, signage, and any last-minute issues.

One More Thing

Marketing Rights

When you exhibit with us, we get to put your brand in front of every future attendee through our recap content, sponsor decks, and future event marketing. By participating in the event, you grant Ace Expos a license to use your company name, logo, and photographs from the show in this marketing. The full marketing rights are detailed in Section 11 of the Vendor Booth Agreement.

Get Started

Ready to Reserve Your Booth?

Every booth's exact price, footprint, and live availability is shown openly on each event's floor plan. Browse our current events to see what's open.